Your Invitation
From Professional to Published
Turn Your Professional Expertise into a Book
A 13-Week Guided Course in Writing, Publishing, and Book Marketing
with John Kremer and Peter W. Johnson, Jr.
Trusted by 4,000+ authors since 1986
Get the free course syllabus: Explore the weekly topics and milestones, and receive an update when enrollment opens.
Get the Syllabus + Early Access.
Our Promise to You
We are committed to helping you move your book forward. Over 13 weeks, you’ll develop your manuscript, make informed publishing decisions, and build a practical marketing plan—with guidance, feedback, and clear milestones along the way. Your progress will reflect your starting point and the time you devote to the work. You’ll finish the course with a personalized roadmap for your book’s next stage.
Why This Masterclass?
If you have a book inside you but keep wondering…
“Where do I start?”
“Will anyone actually read it?”
“How do I market a book without a big‑name publisher?”
…this hands‑on workshop gives you the complete roadmap—from clarifying your core message to launching a book that builds both authority and income.
John Kremer—author of 1001 Ways to Market Your Books and the go‑to strategist for more than 4,000 successful authors—teams up with family‑legacy coach and financial thought‑leader Peter W. Johnson, Jr. to guide you through every stage of creation, publishing, and promotion.
“John Kremer’s advice helped me sell 750 million copies of my first book.”
— Jack Canfield, Co‑creator of Chicken Soup for the Soul
This Masterclass Is Designed For…
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Professionals with expertise who want a book to attract higher-value clients.
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Advisors/consultants who want a clear, concise book, not a 400-page memoir.
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Busy people who can commit 3-4 focused hours per week if there’s a proven roadmap.
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People who don’t want a ghostwriter but do want editorial guidance and accountability.
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Who it's Not For…
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It's not for people looking for a done-for-you ghostwriting service.
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It's not for people unwilling to revise or receive feedback.
What You’ll Learn
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1. Concept & Positioning: Nail the “one‑sentence hook” that sells your book before it’s even written.
2. Fast‑Track Writing Frameworks: Proven templates to draft compelling chapters in weeks, not years.
3. Publishing Pathways:Â Traditional, hybrid, or indie? Choose the route that best fits your goals, budget, and timeline.
4. Launch & Evergreen Marketing: John’s battle‑tested launch sequences plus ongoing tactics to keep sales steady for years.
5. Monetization Beyond the Book:Â Turn readers into clients and referral sources, enhance authority, and accelerate brand development
Masterclass Format and Logistics
- Duration (13 weeks)
- Cohort Level: one recorded masterclass lesson and one (optional) hour-long group Q&A per week
- Concierge Level: weekly recorded lesson and one (optional) hour-long group Q&A, plus five hours of personal coaching with John Kremer
- Industry-leading guest speakers
- Community portal
- Collateral & Bonus Materials: all participants receive articles, forms and checklists, tool recommendations, instructions and prompts, and even a book or two!
About Your GuidesÂ
John Kremer
John Kremer brings more than four decades of experience helping authors turn books into enduring platforms for ideas, influence, and opportunity. The author of 1001 Ways to Market Your Books and other publishing and audience-building resources, he founded Open Horizons, edited Book Marketing Update for over twenty years, and has advised thousands of writers; authors he has mentored have sold more than a billion copies collectively.
John’s distinguishing philosophy is that effective book marketing begins with service and relationships. He teaches authors to clarify whom their work can help, form meaningful connections, and build practical paths to discovery, recommendations, partnerships, and lasting sales.
In Pro2Published, John helps participants think strategically from the earliest stages of their book. Drawing on encyclopedic industry knowledge and candid guidance, he connects the writing process to positioning, publication, launch, and long-term impact—so each book is both meaningful and prepared to reach the readers it can serve.
Peter W. Johnson, Jr.
Peter W. Johnson, Jr., brings more than 35 years of experience as an author, financial advisor, entrepreneur, educator, and advocate for turning complex ideas into useful human conversations. He is founder and principal of PWJohnson Wealth and Legacy, a leader in Collaborative Practice for Trusts and Estates, and author of The Little Book of Family Treasure. His writing, speaking, podcasting, and client work have shown how a clear idea can become a book—and a book a platform for teaching, credibility, service, and impact.
Peter’s distinguishing philosophy is that the best book grows from what its author already knows, cares about deeply, and is called to share. He understands the competing demands, uncertainty, and perfectionism that can keep meaningful work unwritten.
In Pro2Published, Peter helps participants move from intention to execution with structure, encouragement, accountability, and respect for limited time. He helps them find their through-line, sustain momentum, and create an authentic book that serves the readers they most want to reach.
Questions?
Email [email protected] and we’ll get right back to you.
Add your name before enrollment opens.
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Get the Syllabus + Early Access.Explore the Course and Join the Early-Access List
Get the syllabus for our 13-week journey through writing, publishing, and marketing your professional nonfiction book.
See the weekly topics, practical exercises, and milestones—and decide whether Pro2Published fits your goals. We’ll also notify you when enrollment opens.
Joining the list is free, with no obligation to enroll.
Ready to Finally Write the Book Only You Can Write?
Enter your name and email to receive the Pro2Published course syllabus and join our early-access list. We’ll email you the download link and let you know when enrollment opens. Joining the list is free and does not enroll you in the course.